Showing posts with label Television. Show all posts
Showing posts with label Television. Show all posts

Wednesday, 30 September 2015

MS3/MS4 - Genre Theory

Genre Theory

Do genres in the cinema really exist and if so, can they be defined?

“Genres isn’t a word that pops up in every conversation about films or every review – but the idea is second nature to the movies and our awareness of them. Movies belong to genres much the way people belong to families or ethnic groups. Name one of the classic, bedrock genres – Western, comedy, musical, war film, gangster picture, science fiction, horror – and even the most casual moviegoer will come up with a mental image of it, partly visual, partly conceptual” (Richard T. Jameson, They Went Thataway, 1994, p. IX).

“The master image for genre criticism is the triangle composed of artist/film/audience. Genres may be defined as patterns/form/styles/structures which transcend individual films, and which supervise both their construction by the filmmaker, and their reading by an audience” (Tom Ryall, quoted by Stephen Neale, Genre, 1980, p. 7).

“…genre can be defined as a structural pattern which embodies a universal life pattern or myth in the materials of language… Genre is universal, basic to human perceptions of life” (John Cawelti, The Six-gun Mystique, 1975, p. 30).

As Barry Keith Grant writes in the introduction of his genre reader, “the work of defining film genres is surprisingly difficult and complex’” [1] because “…recognition of the importance of genre in the cinema is a relatively recent development….although chronologically it narrowly predates the early work of auteur criticism.” [2] Grant takes notice that until the late 1940s and early 1950s – when Robert Warshow and genre pioneer AndrĂ© Bazin wrote the first significant essays on film genre (about gangster movies and about the Western) – films were only distinguished by a phrase (for example, ‘a war movie’) “used as a convenient label to give one an idea of what the story was like, what to expect generally from a film.” [3] As before in literature, in painting and in other forms of art, “genre became a critical term, providing another conceptual framework for understanding movies.” [4] A genre classification can also double as a precise commercial study because it evokes certain audience expectations and therefore it allows one to establish classifications, comparisons, balance-sheets, valuations for the future and so on. Although it has been helpful for cinema studies, classifying films in accordance with their genre remains a difficult and risky endeavor because genre ‘impurity’ is by now, some twenty years after the solidification of genre study, a constant characteristic and a usual practice of the cinema as art and as industry.

Extract from: Offscreen.com

Wednesday, 4 June 2014

MS4 - Text, Industry & Audience: Television: Strengthening Exam Responses


Exam Responses: Guidance 

  • Developing more thorough responses to exam questions is a key skill that needs to be developed in preparation for the exam. 
  • Below are sample paragraphs of A and D grade responses to a Television/Audience question from a previous paper. 
  • These highlight the contrasts in content, detail and discussion that is required to get the highest grade possible. 
  • Strengthening your exam skills and technique to create better responses is not difficult if you can recognise your weaknesses and change your approach to answering questions from a more critical perspective rather than largely descriptive. 

(Section B)
Explore the different ways in which your chosen texts attract their audiences. 

'D' grade response

My second text is Mad Men, this show is aired on a cable channel AMC in America. So it is not as mainstream as programmes shown on BBC or ITV channels and therefore more niche in target audience. The target audience is males and females but may be tipped slightly more aimed at males but they didn't want to eliminate the female population, people in their late 20s to a much older generation due to the complex script involved. Mad Men is a long running narrative that invests in characters so will attract viewers that are less passive and will invest more time and thought into the series. There is a scene of promiscuity in the text I have looked at that shows the audience they want to attract is an adult audience and also implies that it is a male audience they are targeting the show at also. The series is set in the 1960s so will attract predominantly viewers that understand this decade, it uses many conventions like colour connotations and mise-en-scene to show the genre and era of this show.

Comments
Lacks detail - has a tendency to generalise - lacks confident use of audience terminology - does not relate a scene in the text to how an audience will be attracted

'A' grade response

The opening episode to Mad Men Season 4, see’s an extended conversation between Don Draper and an interviewer take place, something that a younger audience – 16-25 – may find unappealing. The younger audience would not find the topic of conversation about Ad agencies interesting or engaging as it fails to relate to their own interests, therefore it would provide no gratification and have no use for them as viewers or their peers. A younger audience would be more used to fast paced editing and simple narratives concerning gossip and relationships, such as TOWIE or Made In Chelsea, as they can personally identify with such issues or aspire to their ideals.  It is therefore clear that the target audience for Mad Men is a middle class male demographic. The highbrow nature of the show lends itself to a middle class audience, as it is often reviewed in newspapers like 'The Guardian’. 

Comments
Includes detail - does not generalise - uses appropriate audience theory/terminology - relates theory directly to the text - is confident

Strong Exam Responses:
  • Include detail 
  • Don't generalise 
  • Use Media language 
  • Apply appropriate theory 
  • Are written with confidence 
  • See the interaction between text and audience as a complex relationship

Tuesday, 3 June 2014

MS4 - A Grade Exam Response: Text, Industry & Audience


Explore the different ways in which audiences and/or users respond to your chosen texts.

Television programmes will have a target demographic that the programme will be aimed for. It is how the programme appeals and captures the audiences’ attention, whilst fulfilling their needs that will determine if the programme will be a success.

In the American programme ‘Lost’ by ABC, the directors and producers have made sure that the show attracts the largest demographic possible by having a 14 strong and frequently speaking multicultural ensemble cast. What is interesting about ‘Lost’ is that its main protagonist is a white, middle-aged American doctor called Jack, as the ‘hero’ element in Propp’s character theory.  This theoretically appeals to the strongest demographic in the US, the white male being the more dominant. The main female protagonist is a strong white good looking American named Kate therefore appealing to the female gender. The first two-part episode called ‘Pilot’ was the highest costing first episode ever, costing around $10-14 million dollars and set up the range of characters that make up the ensemble cast. This means that the audience can relate to a member of the cast and fulfil the personal identifications aspect of the uses and gratifications theory.

Also the neutral location of a desert island strengthens the programmes wide demographic as it also appeals to the escapism aspect of entertainment in the uses and gratifications theory. As ‘Lost’ functions around strong enigma codes the audience will tend to stick with the series and become regular and committed viewers.

The programme uses enigma codes for example ‘where have they landed?’, ‘why did they crash?’.  This encourages the audience to carry on watching the series, as Cultivation theory suggests, through its six season life span and also generates discussion and debates on fandom sites such as ‘Lostpedia’, the lost website, forums and social networking such as ‘Twitter’ and ‘Facebook’, by fans known as ‘Lostaways’ or ‘Losties’. This mix of media forms to promote and show TV programmes is an example of the way that convergence theory works. Lost was also the first series to be uploaded onto itunes.

‘The Wire’ itself is a crime genre set in Baltimore USA where the majority of its inhabitants are working/lower class black drug dealers in their teens or at school. I found ‘The Wire’ particularly difficult to watch due to me relating to no personal identity within the programme. I took a very oppositional reading and found myself watching passively as an 18-year-old English white student rather than a white middle-aged male which is ‘The Wire’s’ target demographic. ‘The Wire’ has now become a cult programme with box sets now available in stores such as HMV after being shown late into the night on BBC 2. The programme has developed a large cult following through ‘word of mouth’ and critical acclaim via its appeal and constant referencing by TV presenter Charlie Brooker on ‘Screenwipe’ and The Guardian.


Clearly hitting a more highbrow audience has led to many awards for its challenging narratives and non-stereotypical character constructions. Indeed many of the characters overturn familiar crime conventions by using non-actors who have really experienced the situations that the programme depicts. Its writers too have generally experienced these real-life situations which make the events much more authentic. In the episode that I watched (Season 4 Ep 1) very little actually happened, the dominant criminal character Omar, in the pre-credit sequence, was seen in bed with another male (a clear indication of challenging stereotypes in this genre). He left his house wearing pyjamas and went to local store to get breakfast cereal, therefore creating an enigma. The expectation was that he would encounter trouble or violence, a typical convention of the genre, but this didn’t occur. My response was disappointment, but the target audience would have appreciated this break with convention as more active viewers. 

Also on BBC, Louis Theroux’s Gonzo style documentaries on ‘The Worlds Most Hated Family’ encourages an active participation from the audience as the controversial topic provokes argument and debate. Theroux can be seen as good example of how the BBC remit is fulfilled as his programmes ‘educate, entertain and inform’. They are also extremely popular across the world, winning awards and establishing the BBC as a producer of high quality broadcasting.


Due to Louis Theroux’s style of journalism being subjective he encourages the British demographic to agree with his point of view, taking an oppositional view of his subject- The West Borough Baptist Church. Many viewers will watch Theroux’s interactive documentary style for entertainment, which is unusual due to classic documentaries primary purpose being to inform, another aspect of uses and gratifications theory. Theroux immerses himself in the environment of his subject and allows them reveal themselves; either negatively or positively. This creates tension within the audience and encourages expectation. In this episode Theroux followed the family on its regular and frequent demonstrations against, what they argue are, Un-American activities. The uncomfortable nature of this situation is highly watchable, which is part of the appeal, only later in the programme does Theroux challenge his subject matter. This is the standard format of his documentary style and is key to its popularity, he doesn’t have an agenda and lets things just happen.    

What I personally found that people watched ‘The Worlds Most Hated Family’ was to fulfil their social integration, as Uses and Gratification suggests, so that they could feel a part of a wider community both at college and on social networking sites, and it was successful at achieving this. Many of my peers had viewed the programme and it was a popular source of debate. My other chosen texts Lost and The Wire provide similar gratifications but to vastly different audiences. Lost is far more mainstream entertainment and The Wire can be regarded as highbrow viewing. All programmes though have found their individual target audiences and won critical acclaim as a result. 

Wednesday, 21 May 2014

Peaky Blinders - audience targeting and response.

'Peaky Blinders' Offers Violent Reminders of England's Forgotten Midland


Source: Popmatters.com
By Michael Noble 25 November 2013

“One has no great hopes from Birmingham. I always say there is something direful in the sound.” —Jane Austen

We can’t really blame Austen for the above sentiment. The city of Birmingham, the second largest in the United Kingdom, has a rather unfortunate reputation. Outside its midland region, it’s best known for the distinctive accent of its inhabitants, a rather dour set of inflections that compress vowels into a dull sing-song and render ‘years’ as “yuurrs” and “I’m” as “Oim”. Whenever surveys are taken to assess the desirability of each of the UK’s cacophony of accents, the Birmingham one, called, like its inhabitants, “Brummie”, invariably comes last.

Viewed kindly, Birmingham occupies a similar cultural space in the UK to Detroit in the US. Like that Michigan city, Birmingham and its environs has long been known as the location for much of the UK’s automotive business. Manchester which, with its textile businesses, drove much of the industrial revolution, was known as Cottonopolis. Birmingham, in which was located heavier industry, was the “workshop of the world”.

Like their Detroit cousins, Brummies drove their industrial surroundings into music. However, where Berry Gordy borrowed the hyper-efficient work methods of the GMC and Ford production lines, Birmingham bands, among them Black Sabbath and Judas Priest, imitated the driving, heavy sound of the factories to create heavy metal. It’s just another instance of bad luck that the city’s main contribution to culture is the least respected branch of popular music.

For the most part, Birmingham quietly gets on with things. It lacks the chippy swagger of Manchester, the fierce identity of Newcastle and is not even well regarded enough to be the butt of jokes (Liverpool’s scousers remain favorite for that). Culturally speaking, Birmingham is a city of a million people that all too often is simply not there.

It would be a sad reflection in any circumstances, but it’s especially so given the importance of regionalism to the British, and especially the English, mindset. Despite its small size (roughly that of Louisiana), England’s history and culture have created a patchwork of strong regional cultures and localized identities either side of a heavy north/south axis. For Brummies, the axis is the problem. If your local cultures are primarily identified by their “northern-ness” or “southern-ness”, how are your midlanders to identify themselves?

It’s important to understand this backdrop to develop a full appreciation of Peaky Blinders. Creator Steven Knight was moved to develop the series with the express intention of remedying Birmingham’s “invisibility”. His, largely successful, method has been to place Birmingham’s own history within the skein of the social and political developments of the 20th century and to set it as the locus of several interconnecting strands of Britain’s national history. Several of these elements and their importance to the cast and crew, are outlined in an informative, though brief ‘making of’ available on the DVD.

Peaky Blinders begins in 1919, an age full of young men lucky enough to have returned from war but unlucky enough to have to contend with the peace that followed it. Cillian Murphy plays Tommy Shelby, a soldier recently returned to civilian life. Like Jimmy Darmody, his Boardwalk Empire counterpart across the Atlantic, Tommy is of that generation that may has grown up to find all Gods dead and all faiths in man shaken—but not quite all wars fought. Drawn into the lucrative orbit of organized crime, Tommy becomes a kingpin of the Peaky Blinders, a violent gang who took their, admittedly odd, name from the practice of stitching razor blades into the peaks of their caps and using them in fights. If the name still sounds too jocular know this: they would go for the eyes.

The term is an improbable one (the show’s title attracted mild derision on broadcast), but broadly accurate. It originated, with the same gruesome derivation, as a term for delinquent youth in Birmingham. The real Blinders were not quite a formal gang with an organized hierarchy; instead the term was used as a general descriptor of juvenile delinquents in the area. Easily identifiable, their chief recreations, including burglary, affray and assault, were carried out while wearing distinctively fashionable clothing.

The name also carried a regional connotation. Manchester had “Scuttlers”, London, “Hooligans”. The Peaky Blinders were uniquely Brummie. Regardless of how it sounds to modern ears, the title Peaky Blinders is a statement of intent. This is a show that is resolutely about Birmingham.

Knight is fortunate in his historical material. Fashionable or otherwise, Birmingham, and the activities of his characters, had a key position in the interwar years. The importance of heavy industry is presented through repeated background shots of shirtless men, coated in sweat and grime while working at furnaces and bellows. The images are left largely without comment, but the presentation is not merely ornamental, it’s a deliberate and effective attempt to show what the Midlands were contributing.

It’s often noted, by the city’s inhabitants at least, that Birmingham contains more miles of canal than Venice. There are far fewer gondolas however; these are industrial canals, cut to provide the means of transporting the product of all this hammering and drilling.

The canals feature in Blinders, as does the BSA factory, to which characters refer both as employer and location of industrial discord. BSA, or the Birmingham Small Arms company, was based in the northern part of the city and produced weaponry, which is great business in war time, rather less so in peace. An expansion into bicycle and motorcycle manufacturing helped to slow a decline in the company’s fortunes and would, in a large way, help make the transition to the automotive business that would make the city’s name in the middle part of the twentieth century.

That’s not to say that post-war industrial relations were without strife. These difficulties are set out largely through the character of Freddie Thorne (Iddo Goldberg), whose experience of the war years made him an ardent communist agitator. “They” says Freddie of the factory bosses, “use same whistles they used to blow to send us over the top they now blow to break us up.” It’s an explicit connection with the rigid class hierarchy that obtained in the trenches and another reminder of the regionalist, even localist, viewpoint of early 20th century Britain. The units that were conscripted to fight in European mud were assembled regionally. They called them “Pals Battalions”, in which men from the same streets would serve alongside one another, and, in a fair number of cases, die alongside one another, too.

The dead were perhaps the lucky ones. Tommy and his pals were together in France and brought a little of it back with them. One friend, Danny Owen, is prone to violent hallucinations and sudden outbursts of terror. We’d call it Post-Traumatic Stress Disorder, he and his friends call it “the Flanders Blues”. Those same mates refer to him as “Danny Whizz-Bang” after the troops’ nickname for German artillery. Facing a likely death, his concern is that his children don’t suffer as he had done. “Make sure they get apprenticeships” he begs Tommy “in the BSA factory or something”. It’s a pathetic plea. The then Prime Minister, David Lloyd George, talked of rebuilding Britain as “country fit for heroes”, Peaky Blinders offers the case for his failure.

It’s little wonder that Tommy, by some distance the smartest character in the show, looks elsewhere for his living. His primary source of income is from rigging gambling, particularly of horse racing. This is another nugget of historical truth from the mine of hidden Birmingham, as gangs from the city were heavily involved in such enterprise. The racket, made famous by Graham Greene’s novel Brighton Rock, was a significant moneyspinner for British gangs between the wars and rivalry for control of race tracks was the catalyst for their brutality.

Tommy’s cozy world is threatened when he comes into possession of the season’s McGuffin, a cache of stolen guns. This deadly haul brings the Peaky Blinders to the attention of several outside forces, and focuses attention on activities in Birmingham. The value of the cache is intensified by the troubles of the day, whether communist agitation or the growing threat of violence from Ireland, which was then in the middle of the Civil War. Winston Churchill, then Minister for War, has a particular paranoia for external threats (Bolsheviks more than Irishmen) and calls in Ulsterman CI Campbell, a determined Inspector played with a glowering menace by Sam Neill.

Campbell’s proximate problem is, of course, the guns but he has a general one too, namely Birmingham itself. He arrives to find an urban environment in thrall to local and international interests, communists, Italian and Chinese gangs, Irish insurgents and, somewhere in the middle of it all, the Peaky Blinders. Their sway over the territory is explained by the laxity of the local police force and it is here that Campbell lays his most severe accusation of blame. “You are worse than them”, he tells an assembly of bewildered bobbies, his voice heavy with fire and brimstone “you who have taken their bribes, who have looked the other way. God damn you for soiling your uniforms.” The cops briefly interrupt their games of snooker and poker to hear him.

As a drama, Peaky Blinders is a solid, serviceable piece. Its central characters are performed well, with Neill as the stand-out. There is, however, a problem with the accents. Very few of the performers are Birmingham natives and effective impersonations have beaten them. Murphy makes a solid stab, but lacks consistency while Helen McCrory, playing his Aunt Polly, sounds as though she’s from Liverpool. The best of the bunch is the New Zealander Neill, the son of a Northern Irishman, who delivers a note-perfect Northern Irish accent as a fierce growl. It’s unfortunate that the best accent is the one not native to the environment under consideration.


It may seem unnecessarily pedantic to focus on accents, which would be unnoticeably especially to an international audience, but it is important. As an attempt to rehabilitate Birmingham, the derided accent is crucial and as valuable a part of this great city as all the industry, politics and vice in the world. They becomes especially problematic when the effort to recreate the old Birmingham and, by extension, create a new idea of the city in which it can express a pride equal to that of its regional rivals, no matter how they speak.

Mad Men: The Evolution of Peggy Olsen


Monday, 19 May 2014

Applying Audience Theory to 'Mad Men'


Applying Theory: Guidance 

  • Developing your ability to apply theory in responses to exam questions is a key skill that needs to be developed in preparation for the exam. 
  • Below are sample paragraphs of A and D grade responses to a Television/Audience question from a previous paper. 
  • These highlight the contrasts in content, detail and discussion that is required to get the highest grade possible. 
  • Strengthening your exam skills and technique to create better responses is not difficult if you can recognise your weaknesses and change your approach to answering questions from a more critical perspective rather than largely descriptive. 

(Section B)
Explore the different ways in which your chosen texts attract their audiences. 

'D' grade response

My second text is Mad Men, this show is aired on a cable channel AMC in America. So it is not as mainstream as programmes shown on BBC or ITV channels and therefore more niche in target audience. The target audience is males and females but may be tipped slightly more aimed at males but they didn't want to eliminate the female population, people in their late 20s to a much older generation due to the complex script involved. Mad Men is a long running narrative that invests in characters so will attract viewers that are less passive and will invest more time and thought into the series. There are scenes of promiscuity in the text I have looked at that shows the audience they want to attract is an adult audience and also implies that it is a male audience they are targeting the show at also. The series is set in the 1960s so will attract predominantly viewers that understand this decade, it uses many conventions like colour connotations and mise-en-scene to show the genre and era of this show.

Comments
Lacks detail - has a tendency to generalise - lacks confident use of audience terminology - does not relate a scene in the text to how an audience will be attracted

'A' grade response

In 'The Other Woman' episode of Mad Men Season 5, Don and his male team members are trying to strike a big deal with Jaguar. Herb, a Jaguar boss, explains to Pete how he would like to spend a night with Joan- a beautiful redhead, who has the perfect curvy figure of the 1960's.
  A younger audience – 16-25 – may find the setting and situation lacks entertainment in terms of the Uses & Gratifications theory. They may find the topic only provides them with information about the sexual politics of the 1960's workplace. As the narrative develops and we see Joan basically prostitute herself to gain a 5% stake in the business it may also fail to relate to their own interests, therefore it would provide no gratification and have no use for them as viewers or their peers. In this case no social interaction would take place in discussion with the issues that occur in the episode. A younger audience would be more used to fast paced editing and simple narratives concerning gossip and relationships, such as TOWIE or Made In Chelsea, as they can personally identify with such issues or aspire to their ideals.  It is therefore clear that the target audience for Mad Men is a middle class male demographic. The highbrow nature of the show lends itself to a middle class audience, as it is often reviewed in newspapers like 'The Guardian’. 

Comments
Includes detail - does not generalise - uses appropriate audience theory/terminology - relates theory directly to the text - is confident

Strong Exam Responses:
  • Include detail 
  • Don't generalise 
  • Use Media language 
  • Apply appropriate theory 
  • Are written with confidence 
  • See the interaction between text and audience as a complex relationship

Sunday, 18 May 2014

'Lost': The Making of the Pilot


'Basket of Kisses' - for discussion on Mad Men


Click here to visit site/forum

TV - Audience appeal/targeting

Mad Men: Audience


If you find yourself struggling to understand the appeal and success of 'Mad Men' it is worth reading the quote below from The Women of ‘Mad Men’: An Essay, on the Cultural Learnings site.

"After watching the series, young viewers with no recollection of the 1960s will have a greater understanding of the conditions women faced during this period, and this historical account of women’s rights in America is a valuable discourse in understanding these ideas. Mad Men is not just a series about its titular ad executives, but rather a series about the society of an earlier era in which women play a prominent if marginal role; it is this realistic portrayal which brings to light important barriers facing women both then and now, even without developing into the pinnacle of a feminist text."

Read more here.

Mad Men intro and context


Peaky Blinders: Characters/Music



Music: Episode 2
  • ‘Red Right Hand’ by Nick Cave & The Bad Seeds
  • ‘Tough Call’ by The Samphire Band
  • ‘Blue Veins’ by The Raconteurs
  • ‘The Hardest Button to Button’ by The White Stripes
  • ‘Proposition #1′ by Nick Cave
  • ‘Black Math ‘ by The White Stripes
  • ‘Vedi la Ma Guite Lo Stendo A Tel ‘ by Giacomo Puccini
  • ‘Lo Tenni La Promesca’ by Giacomo Puccini
  • ‘Brother My Cup is Empty’ by Nick Cave & The Bad Seeds
  • ‘Little Room’ by The White Stripes



Saturday, 17 May 2014

Uses & Gratifications in action


Here are a few forum/blog comments on our chosen texts. They indicate how fans respond to texts in different ways to different texts and highlight how researching such sites can provide valuable source material to include/quote in your exam responses.

Such research doesn't take long and blogging others comments allows for solid arguments and debates that can help you apply theory in more varied ways.  

Source: Lostpedia forum

Source: Guardian Mad Men Blog

Source: Independent blog


'Mad Men' - Production Company: AMC (other) Shows + Influence/Competition


'Mad Men': Production Company = AMC  (other successful shows/series)

Other AMC series:


The Walking Dead is an American horror drama television series developed by Frank Darabont. It is based on the comic book series of the same name by Robert Kirkman, Tony Moore, and Charlie Adlard. The series stars Andrew Lincoln as sheriff's deputy. Rick Grimes, who awakens from a coma to find a post-apocalyptic world dominated by flesh-eating "walkers", resembling zombies. He sets out to find his family and encounters many other survivors along the way. The eponymous title of the series refers to the survivors, and not the zombies.

The Walking Dead premiered on October 31, 2010, on the cable television channel AMC in the United States. It premiered internationally during the first week of November 2010 on Fox International Channels. Based on its reception, AMC renewed the series for a second season of 13 episodes, which premiered on October 16, 2011. Two episodes into the second season, AMC announced that the show would return for a third season of 16 episodes, which began airing on October 14, 2012. On December 21, 2012, AMC renewed The Walking Dead for a fourth season of 16 episodes.

The series has been well received and has received many award nominations including ones for the Writers Guild of America Award and a Golden Globe Award for Best Television Series (Drama). The series has also attained strong Nielsen ratings, surpassing various records for a cable series, including receiving 12.4 million viewers for its season three finale to become the most-watched drama series telecast in basic cable history.

Competition: Comparison/Contrast

The influence of Mad Men upon rival TV productions: 



Suits is a USA Network television drama series created by Aaron Korsh, starring Patrick J. Adams as Michael "Mike" Ross and Gabriel Macht as Harvey Specter. The series, set at the fictional law firm Pearson/Hardman in New York City, follows Ross after he stumbles into a job interview with Specter, who is searching for an associate.

Friday, 16 May 2014

MS4 - 'A' Grade Exam Response: Text, Industry & Audience


A1. To what extent are your chosen texts typical of their genre? 

The three texts that I have chosen, from the television industry are the well received mainstream BBC science fiction programme, ‘Doctor Who’, the not as well received sci fi series ‘Firefly’ and the recent BBC crime series ‘Luther’. Whilst two of the texts are completely different to the other in terms of genre, they all have one certain thing in common, in the ways that they are typical of the genre, in both conforming and subverting visual conventions.

BBC’s mainstream hit, Doctor Who, conforms to many of the conventions associated with the science fiction genre. When an audience tunes into this programme, they immediately, if not soon realise that they are watching a science fiction programme. The main theme of Doctor Who, forming a recurring plot line, is the central character of the Doctor, a protagonist, and his ability to travel through time and space. This concept, whilst not particularly original, works strongly within this television format, allowing endless plot lines to be conceived from the initial idea. The concept of space travel, which Doctor Who uses so well, is strongly associated with the science fiction genre, so much so that it is hard to imagine one without the other. Again the idea of time travel, with its links to HG Wells, is also a strong convention of science fiction, something that Doctor Who utilises, the Doctor and his human companion travelling to the past and future, using the aid of the Doctors time machine, another strong recognisable convention of the science fiction genre.

It is in these ways that Doctor Who can be seen as typical of its genre along with the stereotypes of having a white male to play the Doctor, the hero of the plot. The series also makes use of exotic, colourful outer space locations, a trait one usually associates with this genre, as well as the series of alien creatures such as the daleks, cybermen and slifheen. Whilst these monsters would surely look out of place within most other genres, within science fiction, they fit perfectly.

Finally, Doctor Who is typical of the science fiction genre because of its use of plot and technology. Within each episode, usually a 45 minute slot (occasionally a two part 90 minute episode) the series conforms to a pattern that most science fiction stories do. Which a disruption is caused the hero arrives, and resolves the problem, bringing peace, mirroring that of Todrov’s theory. Technology, whilst sometimes a bit old; (pieces of the Tardis console being formed with a typewriter and bicycle pump) are usually integrated within each episode, sliding electronic doors, motion scanners, even the Doctor’s trusted sonic screwdriver, playing a part within most plot lines and whilst this is sometimes subverted, episode set in the past using little of no technology at all, the concept of high tech gadgets is still lodged in audiences minds, because they remember that they are of course watching science fiction.

Joss Wheden’s sci fi drama, ‘Firefly’ failed to grab the attentions of the mainstream audience and was eventually dropped by Fox network. However this piece of sci fi similarly to Doctor Who, uses the same sorts of conventions what make it typical to the science fiction genre, whilst interestingly, also subverting many too.


 The way in which Firefly is a typical science fiction programme is to do with its setting. The stories action takes place upon a firefly spaceship, called Serenity. This ship flies through space with its crew, captained by protagonist, white male hero Malcolm Reynolds, as they search for work as smugglers. The very concept of the setting the programme aboard a space ship connotes to the audience that this is a science fiction programme. However, Firefly is keen to take many of these science fiction conventions and alter them, even to subvert them. Weaponry is used throughout the series linking to the series other genre, the western. Old age western guns are present, although slightly altered; these Wild West weapons now shoot lasers instead of bullets, through the aid of the sound departments clever sci fi sound effects. Most characters within this universe speak with a slight southern American accept, again, connoting to the audience a hint of the western genre.

Whilst Firefly’s action is predominately set aboard a space ship, Joss Wheden subverts the expectations slightly. Most would assume, when watching the science fiction genre, that such spaceships would be new, pristine and shiny. Wheden subverts this by crafting a spaceship cobbled together from pieces of junk and scrap metal, giving the series a more earthy gritty realism needed to mirror some of the more harrowing story lines. Whilst planets are shown, similarly to that in Doctor Who, they differ enormously; the planets within the Firefly universe are neither colourful nor exciting, usually made from dusty streets and scrap yard looking areas. Gone too are monsters and alien creatures, the stories instead favouring to focus on character progression rather than sci fi spectacle. In this respect, Firefly subverts conventions by letting the science fiction aspect take a back seat, never letting the setting govern the story line.

BBC’s police drama, ‘Luther’ is a strongly typical of the police drama series. Set around the life of police detective John Luther, the series follows many of the conventions used within this genre, reminiscent of similar texts such as ‘Cracker’ and ‘Silent Witness’. Firstly, the series adheres to the crime series genre by using the familiar narrative of the police force catching the criminal. Throughout the series, new criminals are introduced only to be brought down by Luther and his team, creating peace, equilibrium, again taking Todrov’s theory into account. Interestingly Propp's idea of the hero character, here clearly defined as John Luther himself, is portrayed by black actor Idris Elba, subverting the stereotype that the hero must be a white male. However, the hero soon begins to display stereotypes and conventions visual to the television crime series, as we discover that John Luther is a troubled man, has anger issues and recently split up with his wife. This trait, the troubled cop, is heavily used throughout the series, drawing similarities to other crime dramas, such as Cracker, where the hero Fitz, played by Robbie Coltrane, has problems with alcohol and gambling.


The good cop, bad cop stereotype is played upon in the form of good policeman Justin Rifoley, playing off Luther’s bad cop temper. Most characters speak with working class accents, DCI Rose Telser utilising a slightly dodgy cockney twang, which is a convention of most crime dramas, adding a gritty, realistic tone shying away from unnatural Received Pronunciation. Finally, the series lead setting, the police station, connotes to the audience that they are watching a police drama and not a romantic comedy, providing sufficient realism whilst enabling the writers to fill in any holes simply by pointing to a chart in the meeting room.

In conclusion, these three texts are typical of their genres, strongly conforming to the conventions laid down by series within the same genre that have come before them, adhering to character, setting and iconography traits, and whilst in places this is occasionally subverted, on the whole, it remains similar.