Exam Response Content (Television)

B3. How do your chosen texts attract their audiences?

It is likely that candidates will need to begin by explaining (defining) the target audience for the text/s. Candidates may refer to some of the following points in their answer, depending on the media industry selected:

• content: form (TV, Film, Magazine etc.) and structure 

• content: representations, characters 

• mode of address (Language used, stylistics: these will be appropriate for differing audiences) 

• placement/scheduling (Channel, production company, viewing time/s)

Some references may be made to theories such as the uses and gratifications theory and to ways in which audiences are attracted to texts depending on the cultural positioning.