Wednesday 30 April 2014

MS4 - Text, Industry & Audience: Nirvana (Audience/Industry)

Was Grunge the Last American Musical Revolution?

The year 1991 saw the releases of Nirvana’s Nevermind and Pearl Jam’s Ten. Those albums put Seattle on the musical map and flannel and army boots in every sullen American teen’s wardrobe. Adolescent angst was back in vogue and came soundtracked with a brand new anthem, “Smells Like Teen Spirit”.

However, the 20th anniversary of grunge is an uncomfortable reminder that music hasn’t given us anything “new” on such a grand scale since then. This generation still awaits its musical revolution.

We have, however, experienced one of recorded music’s greatest revolutions in regards to how music is delivered and marketed. The beginning of the 20th century saw sheet music and piano rolls. The phonograph forever changed music in that it now became about hearing actual performances from artists. Over the decades, radio, juke boxes, eight track and cassette tapes, and compact discs all played important roles in letting the music reach the masses.

However, none of those forms had the reach and impact of the Internet. In just over ten years, the way people access music has been permanently altered – for better or worse. A few clicks of the mouse or one’s mobile phone and any song imaginable is there for the listeners’ pleasure. However, much to the chagrin of the record companies, illegal downloads have ravaged their business while also giving consumers more control than ever before.

Perhaps it’s precisely because of the digital revolution that we have not seen a generation-defining genre since grunge. For one genre to so completely saturate the market requires, well, a music industry with immense control over the market. Has downloading destroyed the hope for any new genre domination? I hope not. I’d like to think that in a small club in some metropolitan area there’s a local band slogging it out that’s destined to get music journalists salivating. The magazine headlines will boldly ask “Are they the next big thing?” and hopefully we can respond that, “Yes. Yes they are.”


Edited from: popmatters.com

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